Opt In List

Wednesday, January 03, 2007

5 Ways to Use Your Software to Build Your Optin List and Get Traffic

By Kristi Sayles

With all of the software creation products available these days, many of us Internet Marketers have an abundance of products that we can use to drive traffic to our websites.

If this sounds like you, I suggest you try the following five ideas to boost your traffic, sales, and optin list:

1. Give away software to ezine subscribers. It gives
people an incentive to want your ezine when they have so many to choose from.

2. Ask for contact information such as a name and email before they are allowed to download your software. Make it easy on yourself. Use an autoresponder to automate this process.

3. Put free target-marketed software download offers on your website. Be sure to require contact information to build your list.

4. Offer your software to limited-time give-away sites. This will build your optin list and possibly gain valuable testimonials for your product.
These are becoming more and more common. Cody Moya is offering just such a give-away at the time of this writing. I've offered my speech creation software as an incentive to join my newsletter. I expect to receive loads of subscribers! I always do.

5. Offer to let people download your software free if they agree to link to your site. You can gain worldwide exposure for your products and services that will far outweigh the loss of revenue.

As a software creator and newsletter publisher myself, I use each one of these ideas quite successfully!

Thursday, December 28, 2006

Building a Targeted Opt In List and Your Online Success

By Leon Edward

When you ask an online business owner if they think their business is successful, they will often evade the question. The reason being that the online business owner has not yet realized the full potential of marketing on the Internet.

To them, having a website is all it takes to make an online business succeed. They do not realize that there are many aspects of Internet marketing.

When you have a website, it does assist your online business, but only if it is view by the consumer.

There are millions of websites on the Internet, if you do not market your website, to let the public know that your business exists then your site is dormant among millions of other sites.

One way that you can let the consumer know that your site exists is to build an opt in list. This is perhaps the most effective way to get your website noticed. An opt in list is one of the best tools that the Internet has to offer.

An opt in list is considered to be the safest form of email marketing. It is a list of email addresses of people and businesses that have given their permission to allow information whether it is a newsletter or brochure, specific on subjects to be emailed to them.

When you decide to send an email campaign, it is very important that the email list is opt in. Sending an email campaign using a list that is not opt in can ruin a business very fast by giving you the reputation of a spammer. This could not only ruin your business, it can also send you to jail, as spam email is illegal.

When you create your own opt in list, you are building contacts of potential and existing customers that agree to accept your information. This will not only boost your sales, but it will assist you in gaining credibility on the Internet.

An opt in list is perhaps the most important tool that you can have when it comes to an email campaign. This list is so important because it represents all of the time you spent trying to build it. Backing it up on disk is recommended just in case.

There are a few steps that an online business owner should take when they decide to build an opt in email list.

The first step is perhaps the most important. Decide in which industry you want your opt in list to target. This is important because you want to target people who will be interested in your products or services.

When you have chosen a targeted market, do some research to make sure that it available on the Internet. Although there are billions of targeted areas, there are still some that are not on the Internet. You need to be sure that you can promote your business in order to be successful.

When you are building a targeted market it will take a lot of time and effort. You want to make sure that it will be successful however all of your efforts will be wasted if you choose a market that will not generate a lot of income.
It is really not difficult to verify if a niche market is a moneymaker. All you have to do is a little research. You have all the resources of the Internet at your disposal; use them to your advantage.

When you have chosen your niche market and are not sure it will be successful, a good way to find out if there are problems with the market is to create a forum to allow posts from the public. You will receive honest answers from real people that may offer you some type of solution to the problems that are posted.

The success of your online business depends on the accuracy of your opt in list. It will allow you to promote your products or services through email with newsletters brochures or promotions. Making sure that your list is opt in is crucial to the continued success of your business.

Leon Edward helps people in growing business income online and continuous self improvement. He writes on marketing, promotion, internet residual income and provides
FREE content for websites and ezines. Search Articles, Internet Business Blogs, ideas, opportunity reviews and Successful Internet Business Case Studies at his website http://www.HomeBusinessIT.com
After spinal cord and head injuries, Leon Edward committed his life to continuous self improvement in mind, body, spirit and finances. Now he helps people in Personal Development, Brain Improvement, Focus, Concentration, Memory, Goal Setting, Time Management, IQ, Focus, Public Speaking, Concentration, Leadership, Communication, Stress Management and more through articles, blog, online training, IQ Mind Brain Memory Self Improvement Library, Self-Help Roladex and FREE Content at

How to Increase Your Opt In List by 322% in 28 Days

By Colin Evans

"The money's in your list" - how many times have you heard this statement? Plenty I'll bet... Ever wondered why it's been repeated so often it's like a mantra?

Simple, it's the truth. Anybody who owns a list containing the contact details of people interested in their products or services, has a high degree of control over sales.

Luckily, there are numerous low or no cost ways you can rapidly double, triple or even quadruple the size of your opt in subscriber list. Here are 3 of them:

1) Increase Your Opt In List Through Ezine Advertising.

Many ezine publishers incorporate advertisements into their emails. Most will charge for this, but there are ezine owners who publish ads for free.

Without getting too involved, here are the three basic types of ezine ads:

i) Solo Ads - separate emails dedicated to a single advert, and are the most effective. Unfortunately, nearly all ezine publishers will charge for a solo ad.

ii) Top Sponsor Ads - a short classified ad published at the top of an email. Not as effective as solo ads, but most ezine publishers will charge for these.

iii) Trailer Ads - these are short ads published in the middle or at the bottom of the email and are the least effective. They are often grouped with a number of other ads, and are the most likely type of free ezine advertising you'll find.

If you are prepared to search, you will find ezines which publish free ads, and many ezine publishers allow new subscribers a free solo or top sponsor ad.

2) Increase Your Opt In List By Posting to Forums.

If you think the only people to frequent online forums (or discussion groups or bulletin boards as they are also called) are spotty faced techno geeks, you are wrong...

Successful business people (and some of the wealthiest) use forums and they do so for 4 major reasons:

i) They are looking for advice - people like to ask for opinions about various products or services before purchasing. They also ask for help on using the multiplicity of ideas, tools and services available on the internet.

ii) They are on a search for new products - the replies to people looking for advice often contain links to new ideas, tips, tools and services, making forums a great place to search (and just as great a place for you to promote your list).

iii) They are searching for ideas for their own products - the types of questions asked, and the number of people asking similar questions often leads to the creation of a successful product.

iv) They want to make contact with others - quite often the owners of the tools and services recommended to those searching for advice will set up joint ventures with each other.

This is good news for you as a list owner if you frequent forums related to the topic of your list, because in no time at all you will be able to post numerous helpful replies to other forum user's questions. Most forums will allow you to use a "sig file" at the end of your post. This is where you place a brief advertisement and the link to your list.

3) Increase Your Opt In List Through Small Changes to Your Everyday Business Stationery.

A common misperception is to think list building is only an internet marketing "thing". The plain truth is offline businesses also benefit from building their own email lists.

If business is slow, you could send an email to your list containing a "discount coupon" for a particular product or service you sell. A boring morning idly watching people stroll past your shop window could quite easily turn into a mad rush, which leaves your cash register bulging to the point of busting.

To get people to join your list, you need to make maximum use of every piece of normal everyday business stationery.

On every invoice, statement, packing slip, delivery note, parts list, itinerary, you name it, you must have a brief advertisement and the link to your optin form.

You can build on these three tips and put together a formidable list building arsenal. Don't sell yourself short by using only one method, use as many as you possibly can and you could build an incredible list in a relatively short space of time.